Why owning your own café is the new Australian dream and MasterChef is responsible!

The great Australian dream has always been to own your own home. Culturally we are a nation of home owners, unlike the majority of the rest of the world where renting is the social norm. As the average price of a house in Sydney soars well over the $1 million mark, many people are reassessing that dream as being unaffordable, unobtainable even.


Australians now have a new dream. The dream is to own their own café or restaurant and MasterChef, the addictive reality television program, is in part responsible. We call it the “MasterChef Effect” …. the dramatic rise in the interest in food in Australia over the past 10 years.


It’s official, Australians are becoming obsessed with all things food. It’s no wonder that more and more people want to turn their passion for food into a career by opening their own café for example. And they are doing it in droves. The number of cafes across Australia grows at a staggering 7%pa. According...

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